Microstock Photography and the Recession
I suppose the easiest and most graphic way to illustrate what’s happening in the World at the moment is to relate to a wildlife program. The large companies are the Wildebeest happily roaming the plains, grazing on the abundance of grass without a care in the world. Until a lion or other predator decides that he is hungry, he is the recession.
So which animal does the predator go for the fit fast thinking one or the slow lethargic unfit one at the back? Well that’s how a recession works. Although every company is at risk, the unhealthy ones are the most likely to fall or be attacked.
So what’s all this got to do with the Microstock Photography Market you’re wondering? Well in a buoyant financial climate the companies have money to spend and don’t look for cheaper alternatives. When it comes to marketing and advertising it’s a case of no expense spared.
But then along comes the recession a threat to all businesses. The unhealthy ones are attacked and fall by the wayside. They have no resources and run out of ideas when the recession bites. However, the healthy companies have the resources and on. They don’t stop marketing and advertising but market more aggressively and more cost effectively.
So where as before they would employ a photographer to shoot a simple illustrative photograph, they now look at stock images. Turning to the Microstock Photography Market they are able to satisfy there needs, yet saving thousands of dollars in costs. If the big companies do this think about all the small businesses who also have the ability to market both aggressively and cost effectively. They will be scouring the internet for images to compliment there marketing and advertising as you read this article.
The images they will come across will already be in the Microstock Libraries as they had already been marketing aggressively for the past few years and they are already established in the market place. So whilst many other markets are suffering from over indulgence in the past, the Microstock market is just starting to evolve. When companies and businesses have to market and advertise more aggressively yet cost-effectively and tighten their belts, the high quality yet low cost option of the Microstock Library is going to boom.
So it’s with this information in mind that I urge you to get your pictures uploaded to the libraries. 2009 may be a gigantic year for Microstock sales and you can be a part of it by uploading NOW! I know that some of you have been rejected and feeling downhearted. Don’t be! Don’t give up at the first hurdle. Take a look at your submission and weed out the weak shots and submit again and again if necessary!
About the Author:
From the age of sixteen I have worked in the construction industry developing an eye for design and an appreciation of fine architecture. But, my first passion is photography! I gained my Licentiate with The Royal Photographic Society way back in 1988 - A passion that has grown, over the years, into an obsession.
It was inevitable that at some point my two main interests would become one.
Because of my love of buildings, architecture and furniture and drawing on my experience gained in the construction industry feel that I am in a position to take images that fully justify the subject and show a knowledge and commitment of creative photography. However, I do shoot other subjects for my personal use.
I now publish a newsletter aimed at the Microstock Photographer who wants to sell their photos online. Please view my latest stock photography and subscribe to my newsletter at http://www.gbphotostock.com
Article Source: ArticlesBase.com - Microstock Photography and the Recession